Companies capitalize on our insecurities, perpetuating a cycle of consumption. These standards of self-care set for women pressure women to remain "beautiful" at any time, regardless of their career, age, and background. They keep us buying, keep us conforming, and keep beauty tightly bound to neoliberal ideas of worth and discipline within the international political economy.

When there is a need, demand follows. The sex industry in Japan has thrived and gotten through the loopholes that the Prostitution Prevention Law still possesses, so widespread to the point that it is becoming one of the most chosen places for ‘sex-tourism. Demands are sourced locally, but the rising number of foreigners engaging in sexual exploitation of vulnerable, freelance sex workers is what is causing the scenario to occur more frequently.